Name of type: OLDSTYLE
OldStyle originated from calligraphy - so typographers spent endless time making the type look "pretty". They would carve wood blocks or metal ornaments for each letter:
You will notice greater stroke contrast and more wedge shaped serifs.
Other great Oldstyle typefaces: Bembo, Centaur, Garamond, Adobe Jenson, Minion, Palatino, Sabon Roman
(please note I did not design the images above, click on link to go to their website)
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