Time: WWI to 1980
"Age of the machine and advanced visual Ideas"
During this time period, people were looking for new "fresh" ideas. The geometric tyepfaces reflected this with large x-heights, and noticably more geometric shapes then past fonts.
Notice the O's, d's and b's are all created from perfect circles, hence the "geometric".
Sources:
Image
Notes from Kari Scheurch class
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