Time Period: 1950-1970, reaction to World War II
These font families were influence by the Swiss Designers. Less contrast, and more elegance was put into these fonts. Helvetica was first introduced during this time by Eduard Hoffmann and Max Meidinger. Helvetica is still one of the most popular fonts used today:
"Helvetica is a popular choice for commercial wordmarks, including those for 3M, American Airlines, American Apparel, BMW, Jeep, JCPenney, Lufthansa, Microsoft, Mitsubishi Electric, Orange, Target, Toyota, Panasonic, Motorola, Kawasaki and Verizon Wireless.[14] Apple Inc. has used Helvetica widely in Mac OS X (as default font for sans-serif/Swiss generic font family), iOS (previously iPhone OS), and the iPod. The iPhone 4 uses Neue Helvetica."
(From Wikipedia)
Credits: Iphone Image
Hevletica 331 Image
Toyota
Jeep Image
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